Archive for April, 2013

The Commitments in Town

Posted in Theatre, Ticketing with tags , on April 26, 2013 by richardhowle

On Tuesday we had the launch of a brand new musical (always an exciting event) – The Commitments. It is based on the 90’s film written by Roddy Doyle, who has also penned the musical.

There will be plenty of time to get excited about the prospect of this show, but I just wanted to highlight a little excitement from a ticketing point of view. Half Price Previews.

Preview pricing isn’t a new thing or uncommon thing, many shows do it. But usually the discount is a modest one, £5 or £10 off regular prices.

As Mark Shenton says in his blog today for The Stage

A genuine, upfront offer like this will not only help to get audiences in when they’re most needed to help shape the show itself, but also help in its promotion (assuming the show is good), which is to start the most crucial thing of all: word-of-mouth. It’s a win-win situation for audiences and producers alike.

The financial restraints of putting on a show often make a pricing policy like this cost prohibitive, so it is fantastic that the producers of this production have found a way of making it work.

And the early signs are really encouraging, tickets are flying out of the door and a fantastic foundation of sales is being built. Packed previews full of ticket buying fans will surely provide a fantastic launch pad for the whole run.
Watch this space, or better still – book you own half price tickets for The Commitments musical.